The Story Behind The Brand
Moore By Design LLC is designed to be a legacy brand. The concept of Tenacious Reclamation derived from a lifetime of observation and failure. One may consider this a negative perspective, but we are designed by nature. Like nature, we struggle in our existence to find purpose. Through failure, we learn to persist, so failure is not a do-or-die concept. Failure is a process of learning to be better. Many say that I am successful, having completed a twenty-year career in the United States Army, raised three wonderful children, been in a thirty-six-year marriage, created my own business, and have a lovely home on six acres with a pond. However, I still struggle to define success. There is so much that can be achieved if we only work toward bettering ourselves. My success will be gauged by future generations that find the brand story compelling enough to apply it for themselves. The philosophy of Tenacious Reclamation is based on the observation that scars heal over time. The scar has a profound story that is associated with its creation. The story is based on the observer, and this consideration is profound.
The observer provides the initial story, and every time it is retold, the new storyteller adds just a little to the observation. The legacy of the story is retailing. This consideration has been incorporated into Moore By Design LLC, and the art is not only a tangible, exclusive, and emotional asset, but it is also imbued with a story that is continued by every steward. The legacy of these artifacts (art pieces) is the unique story that each project develops before it is transferred to the steward. Each piece comes with a journal that provides the Certificate of Authenticity, but also holds the initial story behind the piece. Every steward is encouraged to add something to the journal that transfers their time and emotion to the artifact. Thus, the art becomes a "Living Artifact," or priceless heirloom.
Tenacious Reclamation is based on the observation that two worlds exist. One is the grainy, unfiltered, and indecent human world, and the other is the Divine world that works in perfect union to reform the scars of the human world. My art strives to draw from the wounds and produce unique, thought-provoking products that will leave a legacy for generations to come. This is in contrast to modern brands that create products consumed in minutes, days, months, or years, but whose legacy of waste is left for generations to resolve.
Does the Brand Story resonate with you? Can you relate to the article? Would you like to be a steward of a “Living Artifact? Comments are encouraged.