The Manifesto of Tenacious Reclamation

Where Tenacious Reclamation Unveils Quiet Magic

A Declaration by Edward Moore, Founder & Visionary

My life’s mission is rooted in a fundamental truth: we exist in a Symbiotic Duality. The Natural World is outlined by Divine Design, a world of tenacious purpose and clarity. The overlapping world is that of humanity, which is often grainy, loud, and confusing. In this dynamic, reciprocal relationship, Scars—moments of chaos, discard, and neglect—are created. They are the inevitable result and the crucial point of exchange that allows each force to define and reclaim the other.

Moore By Design is the portal created to confront the human scar and unveil the enduring resilience of nature. We prove that profound meaning is not created—it is reclaimed.

I. THE CORE PRINCIPLE: RECLAIMING THE SCAR

Tenacious Reclamation is the philosophical and artistic practice by which the scar—the evidence of duality and necessary imperfection—is transformed into a testament of hope. It is a quiet, persistent, and unyielding process that acknowledges the brokenness, the absence (what is missing), and the chaos, not to erase them, but to confer upon them a new, enduring purpose. We confirm the divinity of the effort—the belief that nothing is truly lost, but simply entering a new phase of its existence. We are adding our conscious hand to nature’s eternal work of healing. The value is not in the material, but in its unveiled narrative.

II. THE LIVING ARTIFACT

Every creation by Moore By Design is a Living Artifact—a tangible vessel that holds the complete story of its own transformation. Our art is designed to stand in direct contrast to a culture of disposability, ensuring its history is preserved for generations. The value of an artifact is not in its material, but in its unveiled narrative.

The Mandate of Rarity

We are committed to rigorously controlled output to protect the exclusivity and legacy of the brand. This means producing one Signature Living Artifact per week, and a calculated, limited amount of Archival Artifacts. These Archival Artifacts will primarily consist of Signed, Limited-Edition Fine Art Prints. These prints transform a fleeting moment in time (Act I: The Witness) into a consistent, high-value Foundational Artifact for weekly acquisition. This purposeful scarcity ensures that each piece remains a rare, significant, and highly sought-after chapter of our continuing story.

III. THE QUIET STORY: A THREE-ACT LEGACY

Every Living Artifact follows a consistent narrative arc, guiding the journey of the material and the patron through the Three Acts of the Quiet Story:

Act I: The Witness

The journey begins with Active Observation. The Artist seeks out the scar—the conceptual evidence of the Symbiotic Duality and the tangible residue of human impact. This initial act of witnessing acknowledges the imperfection and the absence (what is missing) as an inevitable result, seeing it as an inspirational opportunity and a foundational test of resilience that confirms a positive outcome.

Act II: The Interpreter

The Artist assumes the role of the Interpreter, translating the witnessed scar through a meticulous practice of Forging and restoration. We honor the scar’s history, preserving its natural imperfections, and enshrining the subtle beauty and resilience discovered through this artistic process. We recognize this as a predestined event, where the Interpreter acts as a conduit to unveil the Rainbow—a piece revealing the Divinity of Nature that was there all along.

Act III: The Storyteller (The Investiture of Legacy)

The most critical aspect of art stems from the inspiration the work provokes in the individual observer. This transference of meaning is part of a stewardship, as the soul of the work is imbued with renewed aspiration. Still, the artifact inevitably requires a steward to advance its purpose. The stewardship imbues life into the soul of the work, creating a Living Artifact. An exclusive Living Artifact is transferred to its next caretaker through the Investiture of Legacy. The Steward accepts the cultural mandate to continue the narrative, adding their own reflections, documentation, and shared experience, ensuring the enduring story of hope is elegantly enriched for generations to come.